‘My Shade, My Power’ by Lancôme

lupita-nyongo-lancome-ad-beauty-campaign-teint-idole-ultra-24h-foundation-pret-a-poundoEver since I saw the pictorial of Lupita Nyong’o in the 2014 Lancôme Campaign as their latest Brand Ambassador, I was relived to see another brown skinned girl like me breaking boundaries and set out to discovered one of their much talked product: Teint Idole Ultra Wear Foundation.

Well I must say that I tried it on and nothing else has ever come close to making me feel so natural in make-up. I have never fallen in love with a foundation like I have with this one that is like a perfect match for my skin tone. The coverage is amazing and it doesn’t feel heavy and it gives a perfectly even flawless complexion.! This liquid foundation is long lasting and provides full coverage without feeling cakey, leaving skin feeling comfortable all day. With great staying power, this 24 hour foundation allows one to go out and be their best without needing to retouch on the go. Teint Idole Ultra Wear is transfer free and smudge free, giving one the confidence to carry on with their day and maximise their power. 

You can imagine back in January when the shop attendant at Lancôme told me that my shade of the Teint Idole Ultra Wear Foundation has been temporary discontinued due to more shades being added to the collection and that it will be relaunched in February. All I remember is going to every single Lancôme counter in the shopping mall like a crazy lunatic only to get the same response and I almost passed out. Well, this meant that I had to deliberately minimise the current foundation I had and patiently await the relaunch. If you know me – patience and Yvonne don’t mix! Well, I am glad to say that when it was relaunched, I quickly rushed and bought 4 of the foundation packs which had now expanded to shade 13 (Sienne) because I never want to run out and be stuck like I was. Sad times of an addicted make-up fan eh.

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Back to my story – so to celebrate the re-launch of their best-selling Ultra Wear foundation in 40 beautiful shades, Lancôme have found one inspiring woman to represent each skin tone and I was pleased to see about 17 women of colour (WoC) in the campaign. Within the 40 new shades, the wearable shades for women of colour are limited to the following shades listed across:

40 SHADES OF FOUNDATION; 40 INCREDIBLE WOMEN (for more about the Lancôme campaign, click here)

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“My Power is Empowering: My Shade is 13 (SienneLancome Post.png)”

Well, what is Your Power and what is Your Shade?

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