I am all about Female Empowerment and celebrating the hustles of my people. And as a proud British-Nigerian Lifestyle Blogger and Serial Mompreneur, I celebrate the tenacity we have shown in breaking boundaries and creating a niche for ourselves in this world of Blogging and Vlogging so you can imagine my excitement when I saw an article as featured on essence.com on 11 African Beauty Bloggers You Should Absolutely Be Following.
Beauty bloggers write (or sometimes talk verbally about) the latest news and trends in beauty, using the blog or YouTube to communicate their thoughts and opinions about beauty products and brands. They often review the latest products and update their blogs at regular intervals, typically twice a week or more. Beauty bloggers utilise social media and promote their blogs via YouTube, Twitter, Instagram, and Facebook etc. and are often able to build up large followings by doing so.
Being a beauty blogger can have many perks especially if you’re successful at it; because you can get free beauty products and opportunities to work with famous brands. Often when a mutually beneficial relationship develops between bloggers and the beauty brands and products – the brand receives free advertising of their product and the blogger/vlogger gets to widen his/her fanbase and often receives free products to sample as a consequence. The most prominent beauty bloggers are often invited to exclusive events hosted by the brands that they collaborate with whilst others are paid to sit on the front row of shows wearing free designer clothes in return for tweets. Good Bloggers and Vloggers amass followers who will return frequently to the blog or their YouTube channel and they achieve this by providing reliable, readable content and being honest in their appraisal of products.
These days, when it comes to making it big in business it seems to be the new generation of bloggers and vloggers who have all the power. The beauty bloggers market is heavily saturated, and there are thousands of independent content providers currently blogging & vlogging worldwide but as previously stated: thanks to essence.com who graciously put together a list of 11 of Africa’s most popping YouTube beauty divas who we definitely want to check out like right NOW! These ladies have helped put AFRICAN beauty on the map and have solidified their niche within the beauty industry.
Jackie Aina: @JackieAina Instagram
At the top of this list is Jackie Aina, a Nigerian-American with a large YouTube following who is bound to take over the world with her wit and beauty. She’s so fun to watch, but make sure your budget is in tact, because she’ll definitely leave you wanting to by every product she uses! At1.6 million YouTube subscribers, Jackie is the real deal.
Nyma Tang: @NymaTang Instagram
Nyma Tang is a Texas-based beauty blogger, originally hailing from South Sudan. Her star is really in the ascendant (one of her videos has 2.6 million views) and with her shorter, punchy videos, she explores which makeup brands have shades that will work for the darkest skin tones. And it certainly doesn’t hurt her makeup always looks amazing
Ronke Raji: @ronkerraji Instagram
Ronke Raji is a Nigerian beauty blogger whose attention to detail is truly unmatched. The gorgeous MUA recently caused quite a stir on social media alongside her equally-stylish bae when their photos from a breathtaking fashion shoot went viral. She also made her NYFW debut in September.
Dimma Umeh: @dimmaumeh Instagram
Dimma’s eyebrow tutorial—which is more of a makeup ‘do’s’ and ‘don’ts’ than a full-on tutorial— is the best one around. Cheers to making scary eyebrows a thing of the past, and to helping makeup making sense to those of us who don’t use much of it, but still want that firm know-how.
Nikki Perkins: @jamieandniks Instagram
Nikki Perkins is a Sudanese-Australian model and lifestyle vlogger, whose sister Duckie is successful high fashion model and most recently appeared in Rihanna’s Fenty Beauty campaign. She’s detailed her struggles to find her shade of makeup in Australia on her blog, so she was naturally excited to find a Fenty Beauty shade that matches her flawless skin perfectly.
Mihlali Ndamase: @mihlalii_n Instagram
Mihlali Ndamasehas the most subscribers of the South African beauty vloggers and it’s not hard to see why. She’s the social media darling who knows how to whip up and describe her makeup looks perfectly. She’s also got quite a personality and her facial expressions are life. She’s also been very open about her skin health journey, which hasn’t always been easy.
Toni Olaoye: @toniolaoye1Instagram
We’ve never seen anyone execute doll-like make up magic as fast as stunning Nigerian beauty blogger Toni Olaoye. Although she is most known for her signature dramatic looks, she can also tone it down without skipping a beat.
Patricia Bright: @thepatriciabright Instagram
Patricia Bright is the Brit Nigerian who’s charming, funny and amazing in the makeup department. With 1.4 million YouTube subscribers, all you really need to know is that you’ll have a blast watching her do her thing. She is gold.
Cynthia Gwebu: @cgwebuofficial Instagram
A South African beauty blogger who’s on the rise, Cynthia Gwebu’s videos have a unique quality that keeps her audience coming back. She’s also known for using about products that viewers can access right in Cape Town.
Melanain Rich Nyajal: @MellyRichNyajal Twitter
Melanain Rich Nyajal is another South Sudanese, US-based beauty blogger who enjoys showing dark-skinned women with beautiful complexions similar to her own how to enjoy makeup. She also does great hair reviews.
Shirley B. Eniang: @ShirleyBEniang Instagram
Shirley B. Eniang is a half-Nigerian, half-Ghanaian-Canadian beauty blogger who was born in London and also focuses on fashion and lifestyle on her increasingly popular channel.
There are plenty who dabble in beauty blogging, but these beauty-istas have built entire industries around their names, bang-on recommendations, fast and furious insider knowledge, and an unadulterated love of product and styling tips of which I am so addicted to watching on a daily basis.
Ladies, we salute you…
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Yours in love – The Renaissance Lady ©